Strong Future International
George  McBride
SFI Team Leader

The Money is in the Follow-Up

Follow Up: How Important Is It?

Automated Email Follow Up is an excellent way to stay engaged with leads and customers even while you are busy doing other things. This kind of email automation saves you time and provides value to the recipients. In this article, we examine follow-up emails and the automatic lift you get from incorporating them into your campaigns. We also look at various examples of confirmation emails and how to make them more than just a transactional message.

Two of your biggest challenges in running your small business are finding new customers and not having enough time in the day. This is why email marketing is essential to growing your business. Email marketing provides an incredibly high ROI (Return On Investment). An autoresponder follow up series is a powerful email marketing tool. With this tool, you have the opportunity to share new content, build an email list or start promoting your latest service, even while you sleep.

The Benefits of Autoresponder Follow Up

Let’s look at five ways your business can benefit from using email autoresponders:

1. Save Time

Instead of writing and sending individual emails to your subscribers, why not create effective emails and schedule them for automatic delivery? When a new subscriber joins your email list, your autoresponder can automatically send them a welcome email.

2. Make That Important First Impression

A new contact may quickly become a paying customer, but you will need to make the right impression. You have competitors. Impress potential customers with your quick response time. If potential clients receive a welcome email or a discount after signing up for your company email, it shows them that you are on top of your game and will make them open to learning more about your business.

3. Capitalize on Sales Opportunities

A new subscriber to your list means a new opportunity to share your business with someone. They showed interest then they filled out your form so that means they are ready to learn more about your business.

By sending them an automated welcome email, or a thanks-for-your-interest email, you just took one step closer to converting an interested prospect into a paying customer.

4. Provide Value

Your autoresponder follow up messages should include more than just a sales pitch. Show your subscribers how to solve a problem, find good information. Let them know that your emails are designed to help them so that they are looking forward to receiving your next message. Building that relationship can really help your business stand out.

5. Keep Your Brand In Front Of Your Subscribers

Setting up autoresponder follow up emails is a great and easy way to speak to both customers and prospects, keeping your brand in the front of their minds. Your content should be informative, provoke thought. and speak directly to your reader’s needs and desires. Always try to answer their question: “What’s in it for me?”

When the time comes for them to make a buying decision, they are more likely to buy from someone they feel they know and trust.