More and more people are catching on that the internet is a great place to do business. Unlike traditional offices, web sites don’t have “regular hours”. They are available 24 hours a day, 7 days a week. If someone finds your web site at 2am or 2pm, they can get information about what your company has to offer.

But a component many web sites miss is the AutoResponder. Your web site works great to display basic information to visitors but what happens when that visitor gets distracted, goes to another web site, or starts checking out other companies that offer the same products or services you do?

This is where AutoResponders can be a very powerful tool in your marketing tool belt. Here is how it works. When someone visits your web site, your site should offer them the opportunity to join your mailing list. It helps to give them a good reason to join your list. Once your web site visitor fills out that form, they are added to your email marketing database and your AutoResponder begins following up with them on a regular basis.

Now, even if they go check out other web sites, get distracted by other events, lose their internet connection, or just move on to other activities, your AutoResponder can keep following up with them to let them know more about your products or services, upcoming events, sales, special offers, and more. Your AutoResponder can even let your prospects know about the benefits of choosing to do business with you rather than some of your competitors.

The days of just needing a web site are done. Just having a web site isn’t enough. There are millions of web sites online, and your competitors are online, too. Your AutoResponder can help your business stand out among the competition, building rapport, and keep your company brand in the mind of your prospects.

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